Coaching live sellers to reduce cart abandonment, optimize conversion and increase engagement with live shopping

  • Before I became a trained coach, I was Director of Merchandising Planning for video commerce giants, QVC. I returned the UK business back to 5 successive quarters of growth and 6 of beating budget.

  • Prior to that, I spent over 25 years working with thousands of talented individuals, helping them become authentic live sellers both online and on television, working as a sales strategist and senior leader in tv sales.

  • I have been a television producer and director, with a track record of over 15,000 live hours in 15 countries, with a focus on fashion, beauty and fitness.

  • I bring all the inside knowledge of HOW TO BE AN AUTHENTIC LIVE SELLER having worked in this industry since 1996, and I’m on a mission to share it with authentic v-Commerce creators embracing the live shopping revolution!

Director of Merchandising

  • experienced business and people leader

  • customer-centric forecasting & budgeting

  • strategic commercial planning

  • coaching and leadership development

Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.

Senior Manager, Broadcasting

  • broadcasting team leader in UK and Italy

  • creative manager for graphic design projects

  • team culture and accountability

  • responsible for live television output

Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.

Producer and Director

  • 15,000 hours of live content

  • over 150,000 live shopping events

  • beauty, fashion, fitness, tech, jewelry, music

  • training and mentoring

Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.

Sales Strategist

  • fashion apparel, footwear and accessories

  • jewelry gemstones, gold, silver and watches

  • beauty cosmetics and skincare

  • beauty tools and fitness

Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.