About Phil Goodall – Business & Leadership Coach

I’m Phil Goodall, a London-based business and leadership coach who helps entrepreneurs, SME owners, and professionals achieve business growth, leadership success, and career clarity. With 28+ years of experience in retail, merchandising, and strategy, I blend corporate leadership expertise with practical coaching that creates measurable results for clients across London, the wider UK, and the USA.

My career began in the fast-paced world of video commerce, where I spent more than two decades with QVC. As Director of Merchandising Planning, I guided the UK business back to five consecutive quarters of growth and six of beating budget. Beyond the boardroom, I produced and directed over 15,000 hours of live broadcast content in UK, Europe and USA, working closely with global brands in retail, fashion, beauty, and fitness. This experience gave me an insider’s understanding of how businesses scale, how teams perform under pressure, and what it takes to connect authentically with customers.

Since moving into coaching, I’ve worked with an incredibly diverse range of organisations and industries — from language schools and construction firms, to recruitment businesses, coaches, and entrepreneurs. I’ve mentored MBA students at Kingston University Business School, delivered workshops for the Selby Trust, and supported professionals and SMEs across retail, education, and the diplomatic sector. Each of these partnerships has deepened my belief that great coaching is about balance: combining big-picture strategy with actionable steps that leaders and teams can put into practice straight away.