Frequently asked questions.

1. What type of coaching do you offer?

I offer business, leadership and live commerce coaching for founders, presenters, consultants, and creators. Whether you're looking to scale your business, build stronger on-screen presence for TikTok Shop, or lead with more confidence, I provide strategic, supportive and actionable coaching tailored to your goals.

2. Who do you work with?

My clients are often solo business owners, early-stage founders, live sellers, content creators, and small brand teams — based in the UK and USA. If you’re building your business online, selling live, or developing your personal leadership style, my coaching is designed for you.

3. What are your coaching programmes?

I offer four core coaching programmes:

  • TikTok Shop Live — Coaching and training for presenters, businesses and brands. Get on TikTok Shop, grow your community, increase your eCommerce sales and go Live to max your GMV.

  • Delivering Growth & Success — Together, we will partner to identify the key challenges and obstacles, create space for reflection and goal-setting, and discover valuable insights that will open up new pathways to growth and success.

  • Be Succesful in your First 3 MonthsTogether, we will create a comprehensive framework to make your transition successful, avoid the 7 most common transition traps, map out your first 3 months and define key elements and milestones to establish you as an effective and successful leader.

  • Championing Work Life BalanceTogether, we will fix your energy management, regain your perspective and set solid boundaries to empower you to both succeed professionally, and thrive personally.

All sessions are delivered online, and you can start with a Free Discovery Call.

4. How much does coaching cost?

Prices are transparent and available on my website. There are no upsells or surprises — you’ll know exactly what’s included. My sessions are structured to offer high value and flexibility, whether you’re investing in a one-off session or a long-term programme.

5. Do you offer live selling or TikTok Shop coaching?

Yes — I specialise in TikTok Shop presenter coaching and live selling strategy. As co-founder of Live Sell Academy and a former QVC Director, I’ve coached over 1,500 live sellers and worked with 1,000+ brands. If you want to boost your TikTok Shop metrics (ERR%, CTR, AVD, GMV), I can help you present with clarity and confidence.

6. Where are your clients based?

Most of my coaching clients are in the UK or USA, but I work with people from all over the world. All coaching sessions are delivered online via Zoom, so you can join from wherever you are. Please enquire if you’d like to discuss the option of in-person coaching.

7. What should I expect from a coaching session?

Each session is focused, personalised, and grounded in your goals. Whether we’re clarifying strategy, removing mindset blocks, or exploring performance metrics, we’ll work together with honesty, warmth and momentum. Expect clear next steps — and often, surprising breakthroughs.

8. What makes your coaching different?

I bring 28+ years of experience leading teams, directing live TV, building sales strategy, and training presenters. You won’t get cookie-cutter templates or hustle culture from me — just grounded support, practical clarity, and real results. I'm also a trained leadership coach and member of the International Coaching Federation.

9. Is coaching confidential?

Absolutely. Every conversation stays between us. I work with integrity, discretion, and a deep respect for your privacy and your process.

10. How do I get started?

Start with a Free 30-minute Discovery Call. We’ll talk through what you’re working on, what kind of support you need, and whether we’re the right fit. If it feels aligned, I’ll help you choose the right coaching path for you.