What type of coaching do you offer?

I offer business and leadership coaching for founders and entrepreneurs of SMEs, as well as live commerce coaching for presenters, consultants and creators. Whether you're looking to scale your business, build stronger on-screen presence for TikTok Shop, or lead with more confidence, I provide strategic, supportive and actionable coaching tailored to your goals.

Who do you work with?

My clients are often solo business owners, early-stage founders, live sellers, presenters and small brand teams based in the UK and USA. If you’re building your business online, selling live, or developing your personal leadership style, my coaching is suited to you.

What are your coaching programmes?

I offer four core coaching programmes: Presenters and Live Sellers, Delivering Growth and Success, Be Successful in Your First 3 Months, and Championing Work Life Balance. All sessions are delivered online, and you can start with a free discovery call.

How much does coaching cost?

Prices are transparent and available on my website. There are no upsells or surprises. You’ll know exactly what’s included, whether you’re investing in a one-off session or a longer-term programme.

Do you offer live selling or TikTok Shop coaching?

Yes. I specialise in TikTok Shop presenter coaching and live selling strategy. As co-founder of Live Sell Academy and a former QVC Director, I’ve coached over 1,500 live sellers and worked with more than 1,000 brands. If you want to improve TikTok Shop metrics such as ERR, CTR, AVD and GMV, I can help you present with clarity and confidence.

Where are your clients based?

Most of my coaching clients are in the UK or USA, but I work with people from all over the world. All coaching sessions are delivered online via Zoom, so you can join from wherever you are. Please enquire if you’d like to discuss the option of in-person coaching.

What should I expect from a coaching session?

Each session is focused, personalised and grounded in your goals. Whether we’re clarifying strategy, removing mindset blocks, or exploring performance metrics, we’ll work together with honesty, warmth and momentum. Expect clear next steps and often surprising breakthroughs.

What makes your coaching different?

I bring more than 30 years of experience leading teams, directing live TV, building sales strategy and training presenters. You won’t get cookie-cutter templates or hustle culture from me. You’ll get grounded support, practical clarity and real results. I’m also an associate certified coach (ACC) with the International Coaching Federation.

Is coaching confidential?

Yes. Every conversation stays between us. I work with integrity, discretion and a deep respect for your privacy and your process.

How do I get started?

Start with a free 30-minute discovery call. We’ll talk through what you’re working on, what kind of support you need, and whether we’re the right fit. If it feels aligned, I’ll help you choose the right coaching path for you.

Frequently asked questions.

Coaching should feel clear before it begins. Here are the questions I’m most often asked about working together, from business and leadership coaching to live selling and TikTok Shop presenter support through Live Sell Academy.

I offer business and leadership coaching for founders and entrepreneurs of SMEs, as well as live commerce coaching for presenters, consultants, and creators. Whether you're looking to scale your business, build stronger on-screen presence for TikTok Shop, or lead with more confidence, I provide strategic, supportive and actionable coaching tailored to your goals.
My clients are often solo business owners, early-stage founders, live sellers, presenters, and small brand teams — based in the UK and USA. If you’re building your business online, selling live, or developing your personal leadership style, my coaching is suited to you.
I offer four core coaching programmes:
- Presenters & Live Sellers — At Live Sell Academy, we coach and train presenters, businesses and brands. Get on TikTok Shop, grow your community, increase your eCommerce sales and go Live to max your GMV.
- Delivering Growth & Success — Together, we will partner to identify the key challenges and obstacles, create space for reflection and goal-setting, and discover valuable insights that will open up new pathways to growth and success.
- Be Successful in your First 3 Months — Together, we will create a comprehensive framework to make your transition successful, avoid the 7 most common transition traps, map out your first 3 months and define key elements and milestones to establish you as an effective and successful leader.
- Championing Work Life Balance — Together, we will fix your energy management, regain your perspective and set solid boundaries to empower you to both succeed professionally, and thrive personally.
All sessions are delivered online, and you can start with a Free Discovery Call.
4. How much does coaching cost?
Prices are transparent and available on my website. There are no upsells or surprises — you’ll know exactly what’s included. My sessions are structured to offer high value and flexibility, whether you’re investing in a one-off session or a long-term programme.
Each session is focused, personalised, and grounded in your goals. Whether we’re clarifying strategy, removing mindset blocks, or exploring performance metrics, we’ll work together with honesty, warmth and momentum. Expect clear next steps — and often surprising breakthroughs.
Absolutely. Every conversation stays between us. I work with integrity, discretion, and a deep respect for your privacy and your process.
Most of my coaching clients are in the UK or USA, but I work with people from all over the world. All coaching sessions are delivered online via Zoom, so you can join from wherever you are. Please enquire if you’d like to discuss the option of in-person coaching.
Start with a Free 30-minute Discovery Call. We’ll talk through what you’re working on, what kind of support you need, and whether we’re the right fit. If it feels aligned, I’ll help you choose the right coaching path for you.
Yes — I specialise in TikTok Shop presenter coaching and live selling strategy. As co-founder of Live Sell Academy and a former QVC Director, I’ve coached over 1,500 live sellers and worked with 1,000+ brands. If you want to boost your TikTok Shop metrics (ERR%, CTR, AVD, GMV), I can help you present with clarity and confidence.
You might be a creator who wants to learn the skills of live selling. You might be a live presenter who wants to achieve mastery. You might be a brand who wants to upskill your team of TikTok hosts. Live Sell Academy offers training and coaching for all ability levels.
Yes. Through Live Sell Academy, we help presenters, creators and brands prepare for TikTok Live selling, from product flow and scripting to on-camera confidence, engagement and conversion.
The key metrics include ERR, which is Enter Room Rate, AVD, which is Average View Duration, CTR, which is Click Through Rate, GMV, which is Gross Merchandise Value, and conversion rate.
Phil Goodall Coaching focuses on business, leadership and personal performance coaching. Live Sell Academy focuses specifically on live selling, TikTok Shop presenter training and live commerce strategy.
There is overlap, because both are built around confidence, communication and commercial performance. If your goal is live selling growth, Live Sell Academy is usually the best place to start.