Alternative Marketing for SMEs: How to Stand Out Without Spending More
Most marketing today blends in.
Businesses copy the same formats, follow the same “best practices”, and optimise for the same metrics — all while competing for limited attention.
The result? More noise, less impact.
In a recent in-person workshop on Alternative Marketing for SMEs, we explored a different approach — one focused on engagement, trust, and belief rather than interruption and reach.
Here’s the framework:
Operational Efficiency: How to Work Smarter and Grow Faster in Your Business
Most business owners don’t need more time.
They need better systems.
In a recent Operational Efficiency workshop I delivered for entrepreneurs and SMEs, we explored a powerful idea:
Saving just five hours a week creates 260 hours a year — over an entire month of additional productive time.
That extra time can transform how a business grows, scales, and performs.
Here’s how to achieve it:
Essential Software for Start-Ups: Building the Right Tech Stack Without Wasting Time or Money
Starting a business today is easier than ever, but choosing the right tools to run it can feel overwhelming.
There are thousands of apps, platforms, and software solutions promising growth, automation, and success. The real challenge for entrepreneurs and small businesses isn’t access to tools — it’s knowing which ones actually matter.
In a recent workshop I delivered on Essential Software for Start-Ups, we explored how founders can build a practical tech stack that supports growth without creating unnecessary complexity or cost.
Here’s the framework I shared:
The TikTok Coach
What on Earth is a TikTok Coach? Well, i don’t teach people how to dance or air walk! But I do coach and train live sellers and presenters to master the art of live selling, and, it’s exactly what it sounds like - I’m on a mission to provide tailored coaching, actionable strategies, and supportive guidance that help live selling creators and small businesses build confidence, drive sales, and scale their businesses, whether they’re just starting out, or ready to achieve exponential growth. So, I co-founded the Live Sell Academy to do jus that.
Coaching Live Sellers to Optimise Conversion at Live Sell Academy
What does coaching live sellers mean? It’s exactly what it sounds like - I’m on a mission to provide authentic coaching, actionable strategies, and supportive business guidance to help live selling small businesses in the fashion industry optimize conversions, increase engagement, reduce cart abandonment and maximise sales - which ultimately means scaling businesses for maximum, sustained growth. That’s why I co-founded the Live Sell Academy.
Live Selling 101: How to Get Started with Your First Livestream
Live selling is an exciting opportunity to grow your business, engage your audience, and boost sales. With the right platform, planning, and engagement strategies, your first livestream can be a success. Start small, refine your approach, and watch your live selling skills grow!
Head on over to the Live Sell Academy, the UK’s Number 1 TikTok Coaching and Training Agency to find out more!
Would you like help choosing the right platform for your niche? Let’s chat in the comments!
Who Should Be Getting Involved in the Live Shopping Revolution, and Why?
As a co-founder of the Live Sell Academy, an approved TikTok Shop Partner, and the UK’s Number 1 Coaching & Training Agency for Presenters and Live Sellers, I have seen first-hand how live shopping is transforming eCommerce, blending real-time video, social interaction, and instant purchasing into one engaging experience. Once a niche concept, it has become a multi-billion-dollar industry, with brands, influencers, and entrepreneurs leveraging it for massive sales growth. But who exactly should be getting involved in the live shopping revolution—and why?
What is Live Shopping?
What is Live Online Shopping? It’s a livestream event during which products are bought in real time. It’s the hottest shopping trend in 2025, and it’s rapidly evolving.
Approved TikTok Shop Agencies, like Live Sell Academy, co-founded by ex-QVC Producers and Directors Phil Goodall and Gav O’Brien, are the leading authorities on livestream selling - with Live Sell Academy being the UK’s Number 1 TikTok Shop Coaching & Training Agency.