What on Earth is a TikTok Coach? Well, i don’t teach people how to dance or air walk! But I do coach and train live sellers and presenters to master the art of live selling, and, it’s exactly what it sounds like - I’m on a mission to provide tailored coaching, actionable strategies, and supportive guidance that help live selling creators and small businesses build confidence, drive sales, and scale their businesses, whether they’re just starting out, or ready to achieve exponential growth. So, I co-founded the Live Sell Academy to do jus that.

Live selling is an exciting opportunity to grow your business, engage your audience, and boost sales. With the right platform, planning, and engagement strategies, your first livestream can be a success. Start small, refine your approach, and watch your live selling skills grow!

Head on over to the Live Sell Academy, the UK’s Number 1 TikTok Coaching and Training Agency to find out more!

Would you like help choosing the right platform for your niche? Let’s chat in the comments!

As a co-founder of the Live Sell Academy, an approved TikTok Shop Partner, and the UK’s Number 1 Coaching & Training Agency for Presenters and Live Sellers, I have seen first-hand how live shopping is transforming eCommerce, blending real-time video, social interaction, and instant purchasing into one engaging experience. Once a niche concept, it has become a multi-billion-dollar industry, with brands, influencers, and entrepreneurs leveraging it for massive sales growth. But who exactly should be getting involved in the live shopping revolution—and why?

What is Live Online Shopping? It’s a livestream event during which products are bought in real time. It’s the hottest shopping trend in 2025, and it’s rapidly evolving.

Approved TikTok Shop Agencies, like Live Sell Academy, co-founded by ex-QVC Producers and Directors Phil Goodall and Gav O’Brien, are the leading authorities on livestream selling - with Live Sell Academy being the UK’s Number 1 TikTok Shop Coaching & Training Agency.