Get Found on Google and AI Search
I help small businesses with Squarespace websites improve their visibility, sharpen their website copy and create useful content that helps their customers find them.
Squarespace SEO for Small Businesses
About Phil Goodall – Independent SEO Consultant
I’m a London-based SEO consultant with 30 years of experience across retail, merchandising, commercial strategy and live commerce — and a particular interest in helping small businesses get found online.
My SEO experience grew from doing the work myself. I’m largely self-taught, but I’ve used that hands-on approach to achieve real results: getting Live Sell Academy to the top of Google’s organic search results and appearing in AI search for live presenter training, as well as achieving top organic visibility for working parent coaching with Matrescence Coaching.
What I enjoy most about SEO is the part many people find boring: understanding what people are actually searching for, working out why one page performs better than another, sharpening the message, improving the structure and creating content that deserves to be found.
Before moving into consultancy, I spent more than two decades at QVC, ultimately serving as Director of Merchandising, and produced and directed more than 15,000 hours of live broadcast content across 15 countries. That background taught me how customers think, how businesses grow, how to communicate clearly and how to turn attention into action.
I’m also an Associate Certified Coach, which brings another useful layer to the way I work: asking better questions, getting to the heart of what a business is really trying to say, and helping clients move forward with clarity.
Today, I bring all of that together to help small businesses with Squarespace websites improve their visibility on Google and AI Search through practical SEO, stronger website copy and useful content that helps more of the right people find them.
Phil supports SME leaders through mentoring connected to the Help to Grow community and alumni ecosystem.
Alongside my SEO work, I also support small business owners through mentoring connected to the Help to Grow ecosystem. I’m a strong advocate for the Help to Grow programme and regularly recommend it to business owners who are serious about building a stronger, more sustainable business.
It gives founders the opportunity to step back from the day-to-day, challenge their thinking and focus on the areas that really drive growth — from strategy and leadership to customers, operations and long-term planning.
For me, that complements SEO perfectly. Getting found matters, but sustainable growth also depends on having a clear proposition, understanding your customer and making good commercial decisions once the enquiries start coming in.
If you’re serious about growing your business rather than simply staying busy, Help to Grow is a programme I would genuinely recommend.
To be eligible, you business must have at least 5 employees and have been operating for at least one year - sign up below:
Why work with Phil Goodall, Independent SEO Consultant?
Choosing the right SEO consultant is about finding someone who understands more than keywords and rankings. I bring 30 years of real-world experience across retail, commercial strategy, leadership, customer behaviour and business growth — and I use that experience to make SEO practical, commercially relevant and focused on results.
My approach starts with understanding your business, your ideal customer and what people are actually searching for. From there, I help improve your visibility through clearer positioning, stronger website copy, useful content and a focused keyword strategy.
My Areas of Expertise
SEO for Small Businesses – helping small, owner-led businesses improve their visibility on Google and AI Search through a clearly defined keyword strategy, stronger website copy and content built around your ideal customer profile.
Business Growth – helping SMEs and entrepreneurs make clearer strategic decisions and grow sustainably.
Marketing & Customer Strategy – aligning your offer, messaging and content with what your customers actually want and search for.
Mentoring for Entrepreneurs & SMEs – practical, commercially grounded support to help business owners move forward with greater clarity and confidence.
Leadership Development – helping leaders build confidence, resilience and a stronger, more effective leadership style.
Career Transitions – supporting professionals through change with clarity, structure and confidence.