Phil Goodall – Business Coaching & Leadership Development in London, UK
Helping entrepreneurs, SME owners, and professionals achieve growth, clarity, and confident leadership across London, the UK, and the USA.
Coaching for Leaders and Businesses
Coaching for TikTok Shop Presenters
With 30 years of real-world experience in retail, merchandising, and leadership, Phil blends corporate expertise with practical, results-driven coaching. Every session is designed to deliver measurable progress and sustainable growth.
About Phil Goodall – Business & Leadership Coach
I’m a London-based business and leadership coach with 30 years of experience in retail, merchandising, and commercial strategy. My career includes serving as Director of Merchandising at QVC, where I led the UK business to growth and sustained success.
I’ve also produced and directed more than 15,000 hours of live broadcast content across 15 countries, working with global brands in retail, fashion, and beauty. This experience means I understand how businesses scale, how leaders perform under pressure, and how to deliver results with clarity and confidence.
Coaching Programmes for Entrepreneurs, SMEs & Professionals
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![Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.]()
Leadership & Business Strategy: Delivering Growth & Success
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![Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.]()
Productivity & Equilibrium: Championing Work Life Balance
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![Phil is a London-based coach who works with live sellers, creators and small businesses across the UK, USA and Asia, to reduce cart abandonment, optimize conversions and increase engagement rates.]()
Career Transitions: Success In Your First 3 Months
Why work with Phil Goodall?
Choosing the right coach is about finding someone who brings real-world experience, practical strategies, and the ability to adapt to your unique challenges. My coaching is shaped by three decades of leadership, retail, and commercial strategy, and always focused on your results.
My Areas of Expertise
Business Growth – helping SMEs and entrepreneurs scale sustainably and strategically.
Career Transitions – guiding professionals through change with clarity and confidence.
Leadership Development – building authentic, resilient, and high-performing leaders.
Marketing & Customer Strategy – aligning your offer to customer needs for stronger engagement and sales.
Mentoring for Entrepreneurs & SMEs – practical, supportive guidance to accelerate growth and decision-making.
Two ways to work with me…
Not every coaching journey looks the same. Whether you’re growing a business or presenting live on TikTok, I offer tailored coaching designed to get results.
You are an Entrepreneur or SME
Coaching that brings clarity, confidence, and sustainable growth to your business.
You are a TikTok Shop Presenter
TV-standard training for TikTok creators to boost engagement and maximise conversions in live social commerce.