The Live Seller Coach

So many ideas, so much to do, so little time - and I thought I’d left all that behind. It’s been 4 months since I waved goodbye to my friends and colleagues with whom I’d been working for 28 years. So, what’s changed? Pretty much everything - I am married, I’m a trained coach on the way to gaining my Associate Certified Coach (ACC) accreditation with the International Coaching Federation (ICF).

What on Earth is a live selling coach? It’s exactly what it sounds like - I’m on a mission to provide tailored coaching, actionable strategies, and supportive guidance that help live selling creators and small businesses build confidence, drive sales, and scale their businesses, whether they’re just starting out, or ready to achieve exponential growth.

I’m sharing my 30 years of experience from inside the tv shopping industry, specifically in sales strategy, talent training, producing, directing, merchandising and planning to help entrepreneurs and influencers become really good at live selling. Why?

Because we are on the cusp of a live shopping revolution in Asia, Europe and the USA - in China, live shopping, or live commerce to use the corporate term, has become a significant part of the Chinese retail landscape, accounting for 10% of the country’s entire ecommerce market. That’s 5 trillion yuan in 2023, up from 420 billion yuan in 2019, expected to surge to 8.16 trillion yuan by 2026.

In South Korea, live shopping is gaining traction and a survey in May of 2024 revealed that more than 44% of respondents has purchased food and related products through live shopping events.

In the UK and USA, live shopping online is emerging and showing considerable growth, with revenue from live shopping forecasted to grow to $700 million by 2027 in the UK (CAGR 26.3%) and $5.5 billion in the US (CAGR 30.3%). EXPLAINER: CAGR (Compound Annual Growth Rate) is the rate at which an investment grows annually over a specific period, assuming the profits are reinvested each year, which makes it useful for comparing investments over time.

What does this mean for you? If you’re not already live selling, you should be! Live shopping has arrived and is here to stay - and anyone can do it!